Dad-vertising, done properly.
Fathers Eve® connects our audience with brands that care about dads, families and the things that matter to them. The dads who show up are loyal, enthusiastic and engaged, in real life and online.
Pre-event and on-site promotions during the daytime activities and evening gatherings, local or national.
60,000+
Views online, after NBC National News
7,900+
Followers across Facebook, Instagram, X and LinkedIn
150+
Markets, all time
5
Countries
Brands that showed up.
We tremendously appreciate every partnership we have, and the meaningful relationships we’ve developed with these groups and brands as we all work to bring value to the dads.
Where your brand can show up.
Live events
Sponsorship and activation at Fathers Eve gatherings around the country.
The national 8 PM toast
Our live online celebration runs across four U.S. time zones and peaks at the top of each hour.
Newsletter
An engaged email audience that hears from us about once a month.
Social media
Several Fathers Eve channels, with a combined audience across them.
Affiliate relationships
We already work with affiliates and want more where there is a natural fit.
Who you’d reach.
The three dads in our own audience profile, and what reaches each one.
Family-focused
Mark, the centered dad
Suburban, school-aged kids, and looking for brands that give his family something real.
Reach him with: Family challenges and branded giveaways, like backpacks or board games.
Event enthusiast
Chris, the social dad
Big city, a regular who treats the night as his social event of the year.
Reach him with: Product demos, a VIP lounge from a premium brand, or a sports challenge with branded prizes.
Community-oriented
Dave, the supportive dad
Smaller town, drawn to brands with a clear social mission.
Reach him with: Community drives, a fitness session from a local gym, or a panel with parenting experts.
Sponsorship
Three ways to pitch in.
If your brand cares about dads and families, let’s find a way to work together. Traditional sponsor, event partner, strategic, affiliate, content or promotional partner, or something we haven’t thought of yet. These are three places to start.
Presented with
Your mark on the national strip and across the site, which is the broadest reach we have to offer and the simplest thing to put in place.
Best for a national brand
A city of your own
Back the gathering in a single market and you get local dads in a real room, with your name on the night out that got them all there.
Best for a single market
Something in their hands
Product for the giveaways and raffles that hosts run. Sport Clips, Duke Cannon, Brush Hero and PGA Tour Superstore have all backed Fathers Eve nationally.
Best for an in-kind partner
57%
of dads are the final decision maker on household goods, and 37% share responsibilities with their partner equally.
3x
Fathers have nearly tripled their time with their children, from 2.5 hours in 1965 to 7.3 hours per week in 2011.
The modern dad is very engaged
Fifteen minutes with John
Pick a time and he’ll call you.
Fifteen minutes is enough to find out whether the fit exists. If it does, John comes back with what a partnership would look like for your brand.
This is the partnership calendar. Hosts book a separate one, so John knows what the call is about before it starts.
Prefer email? [email protected], or call 612-868-0745.