WE’RE TRENDING
Fatherhood in America is changing.
Today, fathers who live with their children are taking a more active role in caring for them and helping out around the house, and the ranks of single fathers have grown significantly in recent decades. This trend is world-wide and we’re in support of more!
DAD-VERTISING IS PICKING UP
The modern dad is very engaged in household spending.
57% of dads are the final decision maker on household goods and 37% share responsibilities with their partner equally.
Fathers have nearly tripled their time with their children, from 2.5 hours in 1965 to 7.3 hours per week in 2011.
FATHERS EVE IS CATCHING ON
The year after year success of our event growth and added sponsorships tells us that people are loving Fathers Eve!
We have been featured on NBC National News, viewed by millions on Fathers Day, and more than 60,000 views online.
Our newspaper articles and social media efforts in recent years have reached over 3 million + social media users.