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WE’RE TRENDING
Fatherhood in America is changing.
Today, fathers who live with their children are taking a more active role in caring for them and helping out around the house, and the ranks of single fathers have grown significantly in recent decades. This trend is world-wide and we’re in support of more!
DAD-VERTISING IS PICKING UP
The modern dad is very engaged in household spending.
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57% of dads are the final decision maker on household goods and 37% share responsibilities with their partner equally.
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Fathers have nearly tripled their time with their children, from 2.5 hours in 1965 to 7.3 hours per week in 2011.
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FATHERS EVE IS CATCHING ON
The year after year success of our event growth and added sponsorships tells us that people are loving Fathers Eve!
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We have been featured on NBC National News, viewed by millions on Fathers Day, and more than 60,000 views online.
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Our newspaper articles and social media efforts in recent years have reached over 3 million + social media users.